All images via Ivivva
We love seeing brands that promote female skateboarders and surfers in a positive way. Brands that use actual female athletes, as opposed to models posing or holding boards, to highlight the fascination and rise of these two upcoming Olympic sports.
Lululemon's girls brand Ivivva, has done exactly that, choosing to highlight real girls who surf & skate, like 12 year old surfer/skateboarder Kekai from Hawaii, as well as Rainah, and Kamea who surfs and plays tennis.
We'd like to see more of this with major brands out there - these young girls are inspiring and REAL. Keep it coming companies, because girls are watching and want to see active role models, doing what they love, not just models.