Hit the "play arrow" above to see the commercial
It's not just girls in skateboarding and surfing getting commercial airtime nowadays - we are finally seeing commercials acknowledging girls in WCMX as well. This one debuted tonight during the Olympic Opening Ceremonies from Rio.
Tony the Tiger encourages a young girl to go to the skate park, telling her she can make it great. After finishing her Frosted Flakes breakfast cereal, she gears up in a helmet and knee pads to maneuver down a skate ramp in her wheelchair and gives her friends high fives as she reaches the bottom.
Reminds us of our awesome friends Katherine Beattie (first female to do a backflip in a chair) and Jamey Perry (Current WCMX Women's World Champion) who are always encouraging girls to try WCMX. #RightOn