Welcome to the new "Cute".

Saturday, June 12, 2021


Roxy is redefining the word "CUTE" and we love it! The new video features Roxy athletes, Chloe Kim, Torah Bright, Stephanie Gilmore, Lisa Anderson, and more.


You’ve called us cute. And sure, that’s fair. We are cute. Cute is sweet, kind, shy. But also, strong, brave...gnarly. Our idea of cute is a little upside down. Cute is saying, “I can do this… I got this.” Cute is just going for it. And, it’s ok if you fall. Cute is winning a world title. Actually, scratch that. SEVEN world titles. Cute is more than one thing, because we are more than one thing… Here’s to the next chapter of CUTE



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