Women's History Month - Female Skate Billboards Launched In NYC!

The Girl is NOT a 4 Letter Word billboards went up in Times Square, NY on Thursday to kick off WOMEN'S HISTORY MONTH, and the two digital platforms lit up the New York City sky during rush hour, while skater girls gathered on the sidewalk across the street to skate, talk, celebrate and take photos with the billboards.

We flew with some of the GN4LW crew out to NYC for the launch and had the best time meeting the NYC girls we know from Instagram. We gave out raffle tickets and prizes like a

Dusters x Girl is NOT a 4 Letter Word "Street Angel" board

Sunshine Canteen tees

beanies,

stickers, pins

and our friends at

OH-SO Magazine

gave out copies of their premiere issue and

Quell Skate

showed up to pass out stickers as well.

"Women and girls in skateboarding should be seen and celebrated, says Cindy Whitehead, founder of Girl is NOT a 4 Letter Word, it was awesome to see female skateboarders from California as well as New York, come out on Thursday night to view and celebrate these billboards as a collective group - it wasn't about who was on the billboards, it was about the fact that they were finally seeing other skater girls like themselves, larger than life."

The billboards photos were shot by

Ian Logan

and designed by

Elise Crigar

. The skater girls featured are Quinne Daniels, Kyra Williams and Kala Baltasar.

We'd like to thank artist Jim Rugg (artwork on the

Street Angel board

featured), Sunshine Canteen for graphics on the tee's and Dusters California for our collab skateboard line.

**In honor of the NYC billboard launch, Dusters California is giving 15% off the

GN4LW "STREET ANGEL" cruiser,

with artwork by Jim Rugg! Get yours

HERE

& use code gn4lw at checkout