Amanda Powell In Another Awesome Skateboard Video.


Amanda Powell is one of our favorite downhill ladies and we are stoked to see her everywhere lately - from the Red Hot Chili Peppers Video, to Longboard Girls Crew x Spike TV's new ad,  and now this beautifully done video called "Bottle the Town".

Sit back, watch and get ready to plan a rad weekend skating and hanging with your friends, this video will make you want to for sure.
RSVP For Poseiden's Ladies Day At The Berrics.



SAVE THE DATE: LADIES DAY AT THE BERRICS NOVEMBER 12, 2016!!

Poseiden Foundation's Ladies Day at The Berrics RSVP Link Below:

Everyone who attends must:

RSVP: https://goo.gl/forms/aqj5ee147N5pkMAe2

*Bring a canned food item, donate skateboard equipment, or make a monetary donation.

*All proceeds go towards feeding and building homes for homeless families.

We are calling out all skater girls ! Poseiden Foundation and The Berrics want to see your talent !

Be sure RSVP to Poseiden Foundation's 8th annual Ladies Day at #TheBerrics! ✨

This year we changed the contest format, added a Pro Division Best Trick $3,000 Prize Purse, Open Class and 13-under Best Trick 1,000+ in Prizes! 🎉 Poseiden Foundation with The Berrics have increased the amount of #sponsors donating towards this year's awesome prizes and giveaways!

Last year was a great #success, receiving over 200 RSVP's, feed over 60 homeless, and helped build three post-construction homes for homeless families! This year we are shooting for 300 RSVP's, feed 80 homeless, and build 4 post construction homes! 🙌🏻

Let's #makeadifference, build a community, and #makehistory! Together we can make this year the biggest women's skate event hosted at #TheBerrics yet! 🌎

Poseiden Foundation's
4th Humanitarian Outreach Fundraiser
Help us reach our goal:
$10,500 in monetary donations. 150 Canned Food Items. 50+ Used boards, wheels, bearings...
Cindy WhiteheadComment
Minna Stess Competes With The Boys At Tim Brauch Street Contest.


all photos by Todd Fuller


Girl is NOT a 4 Letter Word team rider, 10 year old Minna Stess, is no stranger to entering contests and finding out the day of, that she is the only girl, and must compete with the boys. In fact it doesn't seem to phase her at all. In her mind, skaters are skaters, and she just goes out there and skates. Hard.

Minna was in Los Angeles last Friday to film a series of spots with us for LIFETIME TV and had to hop back on a plane at 7 AM on Saturday to get her to the Tim Brauch Street Contest, by the time her plane landed and her mom drove her an hour and a half to Scotts Valley Skatepark where the contest was being held, she only had a few minutes of practice time before her heat.

There were 38 skaters in her 14 and under group, and Minna walked away with a well deserved 5th place! Minna is proof that girls in skateboarding are breaking down barriers and closing the gap every single day. We love that.

Congrats Minna!!




Why The New Women's Issue of Transworld Skateboarding Mag is So Important.

 Little rippers Sky & Quinne getting a serious dose of inspiration this morning.

I still can't believe it...

Lizzie Armanto is on the cover of Transworld Skate, and the pages inside are filled with girls interviews, photos, and ads. The girls are shredding. The pictures are seriously rad, and the words are inspiring. Barnes & Noble as well as skate shops everywhere are selling out of the magazines left and right, and we are only on day TWO since it launched. Girls are posting about it on every social media outlet and are STOKED. It IS the talk of the skateboard world.

I gave these little rippers above, Sky and Quinne copies of the magazine this morning over breakfast and as they thumbed through the pages they yelled girls names out as they came across their pictures "Leticia!!, Lacey!!, Allysha!, Alana - oh look at

that

shot.." They thumbed through the pages again and again, looking closely at each girls photo. As we left the restaurant they each clutched the magazine to their chest as if it was the most important possession they had with them this morning, and perhaps it really was. It was full of girls just like them who were absolutely killing it, and it made them realize that one day they will have a chance to be

that

girl in the magazine. When they can see girls even just a little older than them, like Brighton Zeuner, in a male dominated magazine it gives them fuel, and ignites their passion for skateboarding even more than ever. That is HUGE.

For me it was something else entirely. It was a sigh of genuine relief. It was knowing that this day had

finally

come. That 38 years had passed since I started skateboarding along with a small group of other girls in the 70's, and now it was really happening. We are seeing the change we have always wanted, hoped for, and fought for. I went to bed last night with the magazine in my hands as I thumbed through the pages and read those interviews again and again. I fell asleep holding it to my chest, and woke up this morning with a huge smile on my face, knowing that women in skateboarding had finally created a significant wave of change. It's not a "boys club" anymore it's just

skateboarding.

Now I feel that it is only fitting that I share this post I wrote back on September 24, 2013 - because it's just 3 years later and look how far we have come. 

** This post was originally created for my fashion site

"It's Not About Pretty".

When I was writing it way back when,  I started to realize that instead of bitching about what I wasn't stoked on, that maybe I should  think about starting a blog about girls skateboarding and post a "Who's Rad" every week to create the content I thought there should be more of.  Sometime your biggest pet peeves have a way of giving you forward momentum...

This reminds me of back in the day. But not in the way you might think…

Back in the day you had to hunt and hunt to find girls profiled in skateboarding magazines. I craved those photos, I studied them and cut them out and thumb-tacked them to my wall for inspiration. I don’t think I could have filled all the walls in my teenage bedroom with female skate photos even if I had tried – there just weren’t enough of them. But there were always photos of girls in cute outfits watching the boys skate…

Which brings me to this editorial spread. Don’t get me wrong, I love that skateboarding is featured here in a very 70′s California way, BUT I’d really be digging it if the girl was the one skating and maybe the boys were the ones watching. I’m waiting for the year that happens, and in the meantime, I am still tacking up photos of rad girls, with the hope that one day my walls will be filled.

I believe it’s time for a new ending to the same old story. What about you?

Flash back to today: 

I have been smiling all day knowing that I could tear out all those photos and put them up on my office walls and have plenty of images to do it with. That is amazing to me...

Thank you to Transworld Magazine, the photographers, the writers, editors, advertisers and the female skaters featured, who just changed our world. 

Thank you to every girl who has ever skateboarded - from the OG's in my day, to the little ones ripping today, for always charging hard, skating no matter what, because every single girl out there helped make this happen and you should all be stoked as hell.  I know I am. 

xx  Cindy

Skateboarder Girls For Urban Outfitters X Dickies.

all images via Urban Outfitters


Nice to see these rad girls featured on the Urban Outfitters blog this week, we know most of them from the Venice Girls Springtime Jam contest and they rip! Check out Alize Montes, Esperanza Cisneros, Josseline Marroquin, Tierra Cobb, Jade Dominique Reese, and Alonda Gonzales.

Here is our fav quote from Alize Montes in her article;

What do you hope for women in the future?

I hope that there’s no gender issues when it comes to everything, that it won’t matter if you’re a girl and you skate. I want everything to be equal. Everyone should be treated equally no matter what their gender. I really hope that happens. 

Check out all the girls that are featured on the Urban Outfitters x Dickies blog post right HERE



Transworld Skateboarding Magazine is All About The Girls!

Starting with the iconic and history making cover with pro skateboarder Lizzie Armanto on it, the November issue of Transworld Skateboarding is full of women's skateboarding. We have seen nothing else like this. Ever.

The issue features female pro skaters; Lizzie Armanto, Lacey Baker, Nora Vasconcellos, Leticia Bufoni, Samarria Brevard, Mimi Knoop. Amelia Brodka, Alana Smith, Vanessa Torres, Alexis Sablone, Carabeth Burnside, and Elissa Steamer. There is also a piece about the new all girls skate film "Quit Your Day Job" as well as "check out" Features on Brighton Zeuner, Nicole Hause and Hannah Zanzi. Brighton also got "First Words" By Jaime Owens. And if that wasn't enough, we hear there are even skate ads featuring female skateboarders.  Better run out and get a copy before it's sold out!

Hell YES TWS - great job!

Longboard Girls Crew x Spike TV Commercial.



We absolutely love the girls from Longboard Girls Crew, they are always spreading the stoke all over the world. This time they have teamed up with Spike TV and Fairfield Inn & Suites  for this commercial featuring rippers Amanda Powell & Amanda "Panda" Caloia shredding hills in Southern California. These girls are living the dream!
RSVP For Poseiden's Ladies Day At The Berrics.




Poseiden Foundation would love to personally invite you to their 8th Annual Poseiden Foundation x TheBerrics Ladies Day, November 12th, 2016!!

You must RSVP in order to attend - so make sure you RSVP ---->  HERE

*Each Lady that RSVP's and attends Poseiden Foundation x TheBerrics Ladies Day will receive a "Surprise Bag of Goodies"


Check out what's new this year!

This year, Poseiden Foundation will be having a "Refer A Friend Grand Prize Contest" leading up to Ladies Day!!

The way it works...

1. Refer a friend have them mention your name when they RSVP and follow @PoseidenFoundation.

2. The more friends you refer, the greater chance you have winning the "PF x TheBerrics Ladies Day Grand Prize"

3. Grand Prize will include a "Pre-Private Ladies Day Skate Session" with up to 10 of your friends before doors open to all ladies on Ladies Day, and up to $200+ in awesome prizes from our sponsors. 👊⚡️⚡️

*If you are unable to attend PF x TheBerrics Ladies Day, and you win.. Poseiden Foundation will work with you to honor your prize.*

If you have any questions please email Poseiden at ---->  berrics@poseiden.org

The Women's SLS Super Crown World Champion is....
Lacey Baker Wins!
How the final scores looked for the Women's comp
The SLS Course
How the judging is calculated


Here are the results from tonight's Women's SLS Super Crown World Championships.

Big congrats to Lacey Baker for taking the win and $30,000, as well as a custom G-Shock watch!  During the best trick portion of the contest it was a battle between Lacey Baker, Leticia Bufoni, and Alexis Sablone right down to the end. And we have to give props to Leticia Bufoni for going for huge on her last trick - she took a HUGE slam during a frontside lipslide  gap to rail and we hope she is doing OK, as she wasn't able to make it to the podium. It was gnarly to say the least - the girl totally went for it.


RESULTS

1st    Lacey Baker
2nd  Leticia Bufoni
3rd   Alexis Sablone
4th   Mariah Duran
5th   Aori Nishimura
6th   Alana Smith
7th   Pamela Rosa
8th   Monica Torres

Stay tuned to watch the men's comp at streetleague.com

A Shake Up In The Women's Street League Event Tonight.
Aori Nishimura
Lacey Baker




The original 8 women slated to compete

 All images via Street League


Looks like there are more surprises in store tonight for the SLS Super Crown Women's Competition than just who ends up on the podium... 

Unfortunately one of our favorite street skaters, Vanessa Torres is out due to an ACL injury,  and skating in her place will be 15 year old ripper, Aori Nishimura from Japan.

The good news is, you will still see get to see (and hear) Vanessa, as she will helping to announce the women's event tonight. Another breakthrough for women in skateboarding!

It's going to be an amazing evening, so don't forget to tune in at 5:20 PM PT / 8:20 PM ET on Streetleague.com
Mariah Duran Goes Pro For Meow Skateboards.


Besides the premiere of Monique O Toole and Erik Sandoval's new all girl skateboard film, Quit Your Day Job, last night in Los Angeles, the big news of the night was the surprise announcement that skateboarder Mariah Duran turned Pro, and Meow Skateboards is releasing her new "Whiskers" pro model board just in time for the SLS Super Crown event that Mariah will be competing in this Sunday.  Congrats Mariah!

Btw - her part in the Quit your Day Job movie was SICK!
Cindy WhiteheadskateComment
Win A Skate, Surf, or Snowboard Adventure From Exposure Skate!



Check this out - you could win an amazing trip just by being a top fundraiser for EXPOSURE SKATE!

The annual EXPOSURE event brings girls and women from all over the world together to inspire others through their shared passion for skateboarding. This event provides a platform for female skaters to showcase their talents, supports professional and amateur female skateboarders, invites girls and boys of all ages to learn to skate, and engages families in a vendor village offering yoga classes, shopping, photo booths and even autograph signings from the top men and women in action sports.

Since 2012, the Exposure event has generated awareness of and money for victims of domestic violence. This year, we are giving you the chance to raise a contribution to the shelter. Proceeds from this fundraiser will go directly to Community Resource Center's Carol's House, a comprehensive shelter for abused women and children. The funds raised by you will be added to EXPOSURE 2016's proceeds and given to the shelter. Each year, EXPOSURE's donation makes a significant impact that supports the center's programming.

“EXPOSURE’s funds have supported children & their families for counseling therapy, essential clothing for school, school supplies and family recreational outings.” Said Rebecca Palmer, Director of Programs at CRC. “EXPOSURE’s funds have made all the difference for these children who are fragile.”

BECOME A FUNDRAISER AND WIN!

By creating your own fundraising page and sharing it with your network, you are not only generating donations and awareness for Carol's House, you are also creating an opportunity to win great prizes! Our top fundraisers or fundraising teams can win one of the following grand prizes:


- A Holiday Vacation at the foot of Squaw Valley Ski Resort for friends and Family -

- One Week at Woodward West -

- 2 Passes for Surf Diva Surf Camp including Surfboard rentals -


The top Fundraiser gets first pick of which prize he or she would like and the remaining grand prizes will be distributed to our 2nd and 3rd place fundraisers. Honorable mentions will win Exposure Prize Packs featuring goodies from our great sponsors!

See more and get on board right   ---->    HERE
Luxury Line Hermès Embraces Skater Girls.


"Welcome to the Hermès Skatepark. Glide gracefully wearing these reversible Maxi-twilly cut scarves as the whim takes you."

Wow!  High fashion Paris based luxury brand,  Hermès has incorporated girls who skateboard into their latest video for their Maxi-Twilly scarf collection. Looks like they also did the scarf graphics on the boards... But no news on whether Hermes is also launching a high end board line or not - for now it looks like its just for the video.

If anyone knows who the skater girls are, please let us know!
Cindy Whiteheadmedia, skateComment
Skateboarder Minna Stess On Motherland Today.















Check out GN4LW team rider Minna Stess on MOTHERLAND today - here is a quote from her article.

Why do you think skating is seen primarily as a boys thing?

"I really don’t know. My family had never pointed that out to me so I was kind of surprised to find that out. I think skateboarding can be for anyone if they want to skate it doesn’t matter who or what they are. They just have to be willing to fall and fly." 

You can read the rest HERE
Cindy Whiteheadmedia, skateComment
Don't Miss These Girls Skateboarding Events This Week.



THURSDAY, SEPTEMBER 29  - IN LOS ANGELES:

The new film, "Quit Your Day Job", an  all girls skate film by Monique O'Toole and Erik Sandoval has it's premier this Thursday at Escala Restaurant in K-Town in Los Angeles. Rumor is that the movie starts at 8:30 PM,  but get there early for dinner and drinks, and to hang out.

And yeah, we know its a school night - but who cares?!  This is girls skateboarding - suck it up and be there!

Escala Restaurant
3451 West 6th street
K-Town



SATURDAY, OCTOBER 2 - IN LOS ANGELES:

Street League is happening and eight girls will batter it out to be this years SLS champion, and with $30,000 on the line the comp will be fierce. Last year Leticia Bufoni took the win, but this year it could be anyone.

Be there in person (tickets start at $30) it's all happening at the Galen Center at the University of Southern California  - tickets available at Streetleague.com .

OR watch the women's comp happen via live WEBCAST  at Streetleague.com on October 2nd at 8:20 PM ET / 5:20 PM PT.

Pro's Women Competing:

Leticia Bufoni
Lacey Baker
Pamela Rosa
Alexis Sablone
Vanessa Torres
Alana Smith
Mariah Duran
Monica Torres

** In partnership with FS1, the Women’s contest will also have it’s own dedicated one-hour special telecast on FS1 and FOX Sports GO on Sunday, October 9th at 7:30 PM ET / 4:30 PM PT in the USA.