Ladies Day at The Berrics - Sign Up Now!


POSEIDEN FOUNDATION'S 13TH ANNUAL LADIES DAY x THE BERRICS

NOVEMBER 7th 2021

All Ladies, All Ages, and Abilities

In-Person Contest and Humanitarian Outreach Fundraiser

Please be sure to RSVP to grab a spot! 

 

An eagerly anticipated and time-honored tradition at The Berrics, the Poseiden Foundation is hosting their 13th annual Ladies Day this November 7th. Created in 2008, Ladies Day at The Berrics, has become the park’s flagship for hosting one of the largest female skate sessions in the world. 

Ladies Day welcomes all skateboarders who self-identify as female.

The day kicks off with a skate clinic hosted by the SkateSide [the premiere skateboarding school located in Los Angeles, California], followed by Andy Roy, MCing the traditional skate contest, where this year we have invited the SoCal Skate Series, a new series for the youth in the industry to host our Ladies Day 17 & under and 18 & over contest. 

During the first round of contests, Poseiden will be playing music provided by Professional Skater Nika Washington, Skate Designer Marissa Martinez, better known as Mama Skate, and PlayTime Music Projects, artist DJ DAD who believes that Skateboarding & Dance are good for the soul! 

After the skate contest, we will be hosting our traditional Skate Session with Las ChicAZ, ChrissySparkleM4ker, and Di’orr Greenwood who together, demonstrate how skaters have no borders, and skateboarding is about having fun!

The day will end with the World Cup Skateboarding hosting the 21 and over Open Skate Contest. We are so excited and honored to have Meme Expert and Professional Skater, Alex White MC the contest and thank YOURIP for being the presenting sponsor with a prize purse of $3,500 and donating 300 skateboards to youth in need! During the Adaptive Skate and 21+ Open Street contest, Skateboarding Legend Jake Brown and Professional Skater Daniel Cuervo (DC the Crow) will be hyping up the Ladies with fun beats and DJing skillz. 

Due to current COVID guidelines, space is limited to 20 skateboarders per session and requires a $20 entry fee.  

All proceeds from the registration fees will be dedicated to providing skateboards for fostered, orphaned, and homeless youth. For every entry to the event, one underprivileged youth in California will receive a free skateboard deck.


Come Out & Meet Professional Skateboarders Mariah Duran and Jenn Soto!

 

Come meet Mariah Duran and Jenn Soto this weekend!

PSA Athletes in the first of its kind installation where male and female athletes (Skaters) of Latin heritage: Paul Rodriguez Jr. (P-Rod) will be exhibiting the Nike SB “What the P-Rods” release; Mariah Duran will be exhibiting the signature Adidas brand release; Manny Santiago will be exhibiting his signature Mijos by Axion and Jenn Soto will be exhibiting the signature Adidas brand release; each of the items to be placed in a specialized capsule.

On Saturday October 23rd from 12:30- 3PM PSA & Sneakertopia honor PSA Professional Skateboard Athletes with an enshrinement of their signature shoe, Jersey, and skateboards from this summer’s Olympic games; each item to be held in a special PSA capsule as part of Sneakertopia’s LA Skateboarding installation and exhibit. The special event is a celebration of their achievements, not only as athletes, but as Latin Women and Men who’ve achieved a high level of influence and prestige within the world of Skateboarding.

Where: 

Sneakertopia Los Angeles inside HHLA (Formerly the Promenade at Howard Hughes
6081 Center Drive, Ste. 222 LA, CA 90045

Athletes:

 
Paul Rodriguez Jr. (P-Rod): Nike SB & Primitive Athlete
Mariah Duran: Adidas Athlete and USA Women’s Olympic athlete
Manny Santiago: Puerto Rico Olympic Men’s Olympic athlete
Jenn Soto: Adidas Athlete

Mini Ripperz - Bowl - Part 2.


Mazel

Klara

Callie


Mayzie

Photos Ian Logan x Girl is NOT a 4 Letter Word

 

If you thought that the girls snake run at the Mini Ripperz contest looked like fun, the bowl was even better (if that is even possible).

The girls were ripping hard and even though it was 95 degree's no one held back.

Congrats to all the girls for practicing, showing up and killing it!

Thanks to Mini Ripperz for having us!


The Girls Were Shredding At Mini Ripperz This Weekend - Part 1.

Klara
 
Happy

Evette

Mazel
Nico

Klara and Nico

Dani

9 and under podium - snake run

10 and up podium - snake run

Mini Ripperz boys and girls


Photos Ian Logan x Girl is NOT a 4 Letter Word 

 

We had a great time at the Mini Ripperz contest this weekend!  Held at Manzanita Skatepark in Anaheim, the girls were out in full force!  Since the comp was held close to Halloween there were costumes in the early part of the day along with comps in the snake run, bowl and street. It was a full day of skating for the kids - and they were having a blast!

We love seeing events like this for the younger kids - and it was impressive to see both kids and parents cheering for all the girls when they skated. That is what skating is all about.

Thanks to Leah and Christine for having us and to all the volunteers for helping put on a really amazing event!


** Part Two  (Bowl Riding) - coming tomorrow!!

We Couldn't Be More Excited About This!

 

Girl is NOT a 4 Letter Word founder and OG pro skater, Cindy Whitehead, and the GN4LW movement are featured on the cover and an article inside the current issue of PULSE Magazine this month. We are super excited and thankful to have this amazing opportunity to show over 250,000 households in Southern California what we are all about! 💗

Welcome Klara To the GN4LW Team!

Klara at a famous "off limits" skate spot ~ Photo Freddie De Sota

 

We are so excited to announce that Klara Kermoade is now part of the Girl is NOT a 4 Letter Word movement and team!  Klara is eleven years old, and loves to get outside the skatepark and shred it up OG style - skating drain pipes, ditches and backyard pools. Her mentor is OG pro skater, Freddie De Sota - so she's learning from one of the 70's best vert skaters around!

Klara's dedication to always skating anything she comes across, wanting to learn more and more, her ability to switch back to "contest mode" when necessary and the pure love of being on her skateboarding every single day are what we feel make her a great fit for the GN4LW team. 

Check out her team bio page to learn more about Klara's favorite things and see the rad places she loves to skate!



Cove Girls Session - This Sunday!


 

The next Cove Girls (@thecovegirls) Skate Session will be this Sunday, October 17th from 10am - 12pm at the Cove Skatepark in Santa Monica, CA. 
 
Please help spread the word!!  No reservations are required.  Just show up and skate. All ages and abilities welcome!!

Feel free to forward this post to friends. Just make sure any new skaters are registered in advance with the Cove in case the office isn't open.   
 
Helmet, pads and mask are required for entry.
Cindy WhiteheadskateComment
The 5th Annual Venice Ladies Jam is Coming up - Save The Date!

 


We are so excited to be one of the hosts of the 5th annual Venice Ladies Day Jamis coming up on November 13th - so make sure you save the date!

This event is for girls, women, LGBTQIA skaters and our adaptive skater friends! Lots of medals, prizes, a pup-cup event for the little ones and so much more!

More sponsor shout-outs and info as we get closer!

Huge thanks to The City of Los Angeles Parks & Rec, Council member Mike Bonin,  Skatepark Association International, & Concrete Disciples - we are proud to join this group and working hard with them to put on another awesome event!

Mini Ripperz Comp This Weekend!!


Mini Ripperz is holding their Halloween Extravaganza this Saturday 10/16 and Girl is NOT a 4 Letter Word will be there taking pics of all the girls shredding! We will be posting about the comp a few days after - right here. So stay tuned.

We can't wait to catch all the action and see the costumes. It's going to be a fun day - see you there!


**Please note that this contest is sold out as they are at capacity, but watch the Mini Ripperz Instagram page for the next one and sign up early as these comps are super popular!

Klara Kermoade





Photos by Freddie De Sota


Name:  Klara Kermoade 

Status:  AM - contest skater but loves to soul skate!

Home:   Orange County, CA

Age:  12

Favorite Skate Spot:  Harbor City Skatepark, Linda Vista & Entnies 

Favorite Trick:  Blunt to Fakie

Favorite Song:  "Scars to Your Beautiful" by Alessia Cara

Favorite Food:   Sushi

Sponsors:   Girl is NOT a 4 Letter Word,  flow for S1 Helmets 

 

Contest Results:

2021, Mini Rippers, Prince Park, Street , First

2021, Socal Series, Prince Park, Bowl, First

2021, Socal Series, Prince Park, Street, Second

2021, Mini Rippers, Harbor City, Bowl, First

2021, Mini Rippers, Harbor City, Street, Second
 

Follow Klara on Instagram @klarakermoade

 

Cindy WhiteheadComment
Skateboarders VS Trapeze Artists - This is Good!

 

Skaters vs Trapeze artists... 

Featuring Eunice (aka @nocheeetos), Sierra Prescott and Erin Wolfkiel

The shoe is on the other foot as SELF challenges a group of skateboarders to try to keep up with professional trapeze artists. 

Can AJ help Eunice feel like a 'beautiful banana' on the low swing bar? 

Will the instructors convince the skaters to land on their backs? 

What happens when these boarders put all their new skills together? 

These amazing athletes take on the ultimate test to prove they can adapt to new skills and try to keep up in the high-flying world of trapeze arts.

 

Monster Energy's UNLEASHED Podcast With Trailblazing Skateboarder Lizzie Armanto.

 


CORONA, Calif., Oct. 4, 2021 /PRNewswire-PRWeb/ -- Make way for one of the most accomplished women in action sports! Monster Energy is proud to welcome skateboarding pioneer Lizzie Armanto from Santa Monica, California, on Episode 15 of the sports and pop culture podcast UNLEASHED with The Dingo and Danny. The one-hour episode sits down with the 28-year-old American-Finnish professional skateboarder known for pushing the boundaries of female vertical riding and competing in the 2020 Tokyo Olympics.

"It was weird to think that I went to the Olympics and I'm an Olympian. Suddenly, I've been hit on the head with a magic wand, like, 'You're a real athlete!' I think skateboarding showed it's true colors and it was represented really well for all the people that got to see it," said Armanto on the UNLEASHED episode about competing in skateboarding's debut as an Olympics discipline.

Fans can now experience the story behind the trailblazing skateboarder who overcame adversity to push the boundaries of female park skateboarding as one of the sport's icons. Released today, the new podcast featuring Armanto is streaming on all major platforms, including Spotify, iTunes and YouTube.

 

Regarded as one of the most stylish and progressive women skateboarders, Elizabeth Marika Armanto has put her name on several historic milestones: She was the first female skateboarder to grace the cover of TransWorld Skateboarding magazine (2016). In 2018, she made history as the first woman to complete the legendary 'Loop of Death' obstacle in a challenge hosted by skateboard icon Tony Hawk. She has earned a total of three X Games medals (1 gold, 1 silver, 1 bronze) and won the sport's biggest competitions. Today, Armanto endorses signature skateboards, wheels, and footwear. She also appears in video games and films.

All these achievements were hard-earned, as the skateboarding icon had to blaze her own trail. In conversation with the two podcast hosts, Australian action sports personality Luke "The Dingo" Trembath and professional snowboarder Danny Kass, the pioneer speaks on the challenges on her journey, including devastating injuries and bias against women in what was previously a male-dominated sport.

Growing up in Santa Monica, California, Armanto discovered skateboarding in 2007 at the age of 14 together with her brother. At the time, skateboarding was still a men's domain, especially the riskier terrain of vertical halfpipes and bowls that she came to prefer.

"When I first started skating and the idea of even having a career… it was too hard to have as a goal. Because there was no path to being a pro skateboarder on the female side of things! I just took every opportunity as it came and it just blossomed into a ton of opportunities, which is really exciting," said Armanto.

Once she arrived on the competitive scene, Armanto soon rose to the top with her own style marked by fluent airs, extended grinds, and classic handplants. After taking gold in her X Games debut in Barcelona in 2013, she claimed silver at X Games Austin in 2016. One year later, Armanto was officially dominating women's vert riding, with eight first-place titles in bowl and halfpipe contests under her belt. Putting her fame in perspective, Armantos said: "People think you're superhuman, but you're only human. You just put in the work."

As a special honor, the work paid off when Armanto received sponsorship by skate icon Tony Hawk, who issued her a pro model skateboard on his Birdhouse Skateboards label. In 2018, Hawk hosted the 'Loop of Death' challenge on a 360-degree loop similar to a Hot Wheels stunt car track. And Armanto is the first woman to date to complete the Loop and ride away unscathed. "It's crazy! There's nothing like it, that's why it's so challenging. Once you start to do the Loop thing, you can't hesitate."

 


 

Armanto speaks from experience, including a life-threatening fall in early 2021. She suffered the most devastating injury of her career while riding a Mega Ramp, requiring surgery and extensive rehabilitation. "It takes a lot to build your confidence again. It's scary because you're just vulnerable. And a lot of people are scared because of vulnerability. Without the right support system, it's terrifying. Just knowing how to deal with that whole process and be patient with yourself. It takes a lot of guts and courage."

Armanto still achieved her next milestone: Competing in skateboarding's Olympic debut and representing Finland on the strength of her dual citizenship, at the 2020 Tokyo Games. "Skateboarding is so disorganized and for it to appear in the Olympics, there were a lot of hurdles to jump. With this past year and Covid, it was so up in the air. So, it was crazy that they got to pull it off!"

Speaking on competing in Tokyo without an audience under strict pandemic restrictions, Armanto said: "It was definitely weird being empty. But after a time of not going to events and not being around a giant crowd, it wasn't that weird. It was just strange to know that this is a big deal – but no one's here!"

To hear the full story behind the only woman to brave the 'Loop of Death', tune in to the latest episode of UNLEASHED! Armanto also discloses her fear of scary movies, love of black licorice, and designing her own team uniform for the Olympics with a fashion designer. Only on UNLEASHED! Visit the landing page to access Episode 15 of the UNLEASHED with The Dingo and Danny Podcast with Lizzie Armanto.

Episodes of UNLEASHED are filmed on a special set inside Studio M at Monster Energy headquarters in Corona, California. The podcast is hosted by the dynamic duo of Australian action sports personality Luke "The Dingo" Trembath and professional snowboarder Danny Kass. Known for their deep roots in action sports culture, the two starred in the beloved cult TV show 'The Adventures of Danny and The Dingo' on Fuel TV for five action-packed seasons in the early 2010s. Both hosts have walked the walk as pro snowboarders and possess the interview skills to find common ground with guests from any type of background – sports and pop culture. Always look out for new episodes dropping bi-weekly on Mondays.

The UNLEASHED with The Dingo and Danny Podcast is here to celebrate the personalities behind the Monster Energy lifestyle. With each episode dedicated to a unique guest or topic, listeners learn about living on the edge and advancing the state of the art in the world of high-energy sports as well as music, games and pop culture from individuals at the top of their game. More than a drink, Monster Energy is a way of life lived by athletes, sports, bands, believers, and fans – and the podcast is an extension of this unique DNA.

 

Nike PLAYList At Home With Rayssa Leal & Sky Brown.

 

It’s another Nike PLAYlist At Home.

Warm up your body and your brain, because Sky Brown and her brother Ocean are about to test both. Play Rock, Paper, Scissors Sit-Ups before trying some reverse ABCs while doing reverse lunges! 

Then, it’s 60 Second Hangs with Brazilian skateboard phenom Rayssa Leal. 

   

Welcome Mazel To The GN4LW Team!

Photos by Chris Dangaard 

 

We are so stoked to announce that Mazel Alegado is now part of the Girl is NOT a 4 Letter Word movement and team!  Mazel is just seven years old, but in the two short years she has been skating she already has the skate scene talking about her and singing her praises.

Mazel's power, style and commitment, as well as always having FUN, are what we feel make her a great fit for GN4LW. 

Check out her team bio page to learn more about Mazel's favorite things and how she has been doing on the contest scene!


Cindy Whiteheadskate, teamComment
H&M Collab With No Fear ... and The Skate Kitchen!


 

Image and video via H&M x No Fear


This is pretty cool!  Most of you are to young to remember the skate/streetwear label NO FEAR, but those of us who do, remember (like most things back then)  it was really just for the boys.

Not anymore!

The store everyone loves to shop at H&M, is getting ready to launch its latest collection in partnership with 90's skate and streetwear brand No Fear and the awesome skater girls from The Skate Kitchen - who are also co-creators.

The collab with launch on 14 October with a more inclusive approach.  ** Times are changing in women's skate - thank goodness!

The Skate Kitchen comprises of Rachelle Vinberg, Ajani Russell, Ardelia “Dede” Lovelace, Moonbear, Brenn Lorenzo, and Jules Lorenzo. Together, they speak up for inclusion with the aim of a better and more equal world.

Check out the video above for all The Skate Kitchen skaters showing off the new collection.

The collection will be a mix of oversized and tight-fitting silhouettes through elevated basics and graphic illustrations, with 23 garments including oversized T-shirts, crop tops, shirts, sweatshirts, hoodies, knitwear, varsity jackets, tracksuits and joggers. Esentially - something for everyone!

The collection will also feature 11 accessories, including bags, beanies, trainers, scarves and stickers. We can't wait for those!!

 The main color palette is vibrant green, black and white, while the co-created pieces with The Skate Kitchen feature a color palette of beige, khaki brown, green and washed black. (our favorite color-way)


Stay tuned for the official drop on October 14th!!

Mazel Alegado



All photos by Chris Dangaard 
 

Name:   Mazel Paris Alegado

Nickname:  Maze

Status:  AM Contest Skater

Home:   Fontana, CA

Age:   7

Favorite Skate Spot:   Volcom and Ayala Skatepark

Favorite Trick:   Front Smith to Shuv

Favorite Music:   BTS and Black Pink

Favorite Food:    Tacos from Taco Bell

Sponsors:   Girl is NOT a 4 Letter Word, PomPom Skateboards, Rythm Skateshop




CONTEST RESULTS:

1st place Street & 1st Place Bowl in the 10th annual Jeffery Dempsey Memorial Jam by ASK

1st Place Street & 1st Place Bowl and 1st Place mini Ramp (Girls)– CASL July 2021

1st Place bowl & 2nd place mini ramp (Girls) – CASL August 2021

4th Place Hot Wheels Super Chargers In Arizona (10 & under)

1st  Place 6-7 girls in San Clemente Open



 Follow Mazel on Instagram  @mazelparis

Cindy WhiteheadComment
Mami Tezuka's "Sorceress" Bloodwizard Part is Nothing Short of Amazing!

 

This is how every Monday shouldstart off - being fully stoked!

Thrasher dropped Mami Tezuka's "Sorceress" Bloodwizard part and it has people going crazy over it. We've watched it three times in a row and can't get enough of it. Chris Gregson filming and Mami skating the hel lout of everything - this is the best skate part we've seen - EVER!

Our advice? Watch it on REPEAT!

Cindy Whiteheadmedia, skateComment
A Look Back: Dogtown and Z Boys. And yes, Peggy Oki is in it!

 

This is awesome! Dogtown and The Z Boys found an audience outside of the traditional skateboard community. Tony Alva, Peggy Oki, Stacy Peralta and more from the OG Zephyr scene break down why it worked and what was missing

 Costa Mesa, CALIF. (Sept. 24, 2021) – Vans, the global leader in skateboarding for more than 50 years, is proud to present A Look Back: DogTown and Z-Boys, a retrospective of Stacy Peralta’s award-winning documentary that marks the film’s 20-year anniversary. Directed by Glen E. Friedman alongside filmmaker Eric Matthies, A Look Back: DogTown and Z-Boys revisits the documentary’s original cast to explore the film’s impact—not only on their lives, but on the culture of skateboarding.

Many original Z-Boys return to the screen for A Look Back, including Peralta, Peggy Oki, Wentzle Ruml, Skip Engblom, Paul Constantineau, Jim Muir and Tony Alva. A Santa Monica native and one of Vans first skate team riders, Alva’s name is forever linked to skateboarding’s origins. As a teenager in the ‘70s, he collaborated with Vans to create the brand’s first true “Off The Wall” shoe for skateboarding. More than four decades later, Alva’s story is just as powerful, immortalizing him as a revolutionary who turned Dogtown into skateboarding’s intrepid capital.  


A person skating on a ramp

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The original film not only shed light on the foundation of modern skateboarding, it showed us the stories of those who made it happen,” Friedman said. “Our film goes a bit deeper into what some of the participants thought of the film they stared in, and how it has since affected their lives and their brothers who have passed since its release 20 years ago.” 

 

Friedman, who makes his directorial debut with A Look Back, is universally considered as one of the most prominent photographers of his generation, most well-known for his influential images of rebellious artists from skateboarding, punk and hip hop. Ranging from the Beastie Boys, Run-D.M.C. and Ice-T, to Z-Boys Alva and Jay Adams, Friedman’s photographs cemented the importance of these radical subcultures at their beginnings. His work is included in notable international collections such as the Metropolitan Museum of Art and Smithsonian Institution. Eric Matthies, who co-produced the film, is known for his broadcast, cinema and multi-media projects, and has produced globally recognized documentaries that have garnered a PGA Award, Grammy nomination, NAACP Image Award nomination, LAFF Audience Choice award, Saturn award, and Social Justice Fund nomination. A Look Back: DogTown and Z-Boys premiered globally on September 23 at the 2021 Paris Surf & Skate Film Festival.

 

“The Zephyr crew had an enormous impact on my peers and I, not only as skaters, but as artists and filmmakers,” Matthies said. “This project was a great opportunity to give something back to our skate community.”

 

The original DogTown and Z-Boys documentary rose to critical acclaim after its release in 2001, led by director and original Zephyr skateboard team member Stacy Peralta, and was co-written by Craig R. Stecyk III and co-produced by Friedman. Chronicling the rise of skateboarding in backyard pools in 1970s’ Santa Monica and Venice, the original documentary drew on a compilation of vintage images and video clips combined with present-day interviews, encapsulating how the Z-Boys ultimately created a skateboarding subculture that defined a generation and influenced those to come. The original documentary won two awards at Sundance Film Festival and an Independent Spirit Award in 2001.

 

Cindy Whiteheadmedia, skateComment
Pro Skateboarder Minna Stess Partners With HyperX.

Minna Stess ~ Photo Gabriel Zavala

 

“As a teenager and female athlete in a male-dominated sport who also loves gaming, it’s very important to me to partner with companies who encourage diversity and inclusion for everyone,” said Stess. “I’m excited to join forces with HyperX as we all work to break the mold and change perceptions, while encouraging young women like myself to keep chasing after their dreams.” 

 

We are so proud of GN4LW team rider Minna Stess for always working to change the landscape in male-dominated industries!


FOUNTAIN VALLEY, Calif --HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced it is the official gaming peripherals partner of national skateboarding prodigy and champion Minna Stess. Enhancing HyperX’s ambassador roster and global gaming lifestyle brand, Stess will exclusively wear and promote HyperX gaming headsets and participate in various HyperX marketing initiatives, including social activations and We’re All Gamers campaign. 

 

“As an inspiration for young female athletes, Stess’ fun, humble and authentic personality is a perfect addition to the HyperX roster as we continue to grow our gaming lifestyle brand.”



At 15 years old, Stess is one of the best park skaters in the world and the youngest member of the USA Skateboarding Women’s Park National Team. Park skateboarding made its debut at the 2021 Tokyo Summer Olympics and Stess will be competing to earn her spot on the 2024 US Olympic team. Stess started competing at five years old and competed in her first Pro Women in California Skateboarding contest at age 11. She continued progressing as a contest skater , winning the Mystic Skate Cup Ladies Bowl in Prague, Czech Republic and placing second at the La Kantera Bowl in Spain. Stess has also competed in XGames and the Dew Tour, and recently won the 2021 USA National Championships.

“HyperX remains focused on infusing industries within the gaming ecosystem and encouraging all gaming personalities to express themselves, and we are proud to welcome Minna to the ambassador family,” said Dustin Illingworth, celebrity and athlete marketing manager, HyperX. “As an inspiration for young female athletes, Stess’ fun, humble and authentic personality is a perfect addition to the HyperX roster as we continue to grow our gaming lifestyle brand.”

As a HyperX brand ambassador, Stess will sport a HyperX sticker on her skateboard and receive products across all categories for herself and her community. In addition, Stess will get the HyperX Heroes treatment, including her own hero illustration as she joins a line-up of internationally recognized talent on the HyperX roster, including football player JuJu Smith-Schuster, basketball players Gordon Hayward and Ariel Powers, tennis player Daniil Medvedev, ice hockey player Filip Forsberg, international soccer player Dele Alli, professional race car driver Sage Karam, and more than 25 global streamers and influencers in the HyperX family.