It's Time To Start Creating The Skate Media We Want To See.

Monday, May 22, 2017

 Photos & Design Elise Crigar    /    Skater Zoe Herishen

We are all about girls creating their own media and putting it out there, so we love being able to post a few of the images that came from the recent session team riders Elise Crigar and Zoe Herishen did while Zoe was out in Florida this month.

Elise created the concepts to help promote GN4LW and she did all the photography and layouts, and Zoe skated and showed off some product for us - so many awesome pics came from this shoot.

Which brings us to our next point - we want to stand behind girls who are creating their own media - are you shooting photos or video of you and your friends skating?  Hit us up, we'd love to try and share what you're doing. It can be short and sweet, or maybe it's a film you're working on and you'd like to promote the teaser for it? Whatever it is, we'd like to help get the word out there and promote your project.

Next up:  Phase II  about how we plan on helping girls create your own skate media will be posted soon - we want to stand behind you in more ways than one - so stay tuned!

You can reach us via email at with your ideas or questions

It's time we all started creating the girls skate media we want to see.  xx

Poseiden Foundation Is Hosting A Special Event At The Berrics!

Friday, May 19, 2017

Surfer Lauren Hill's New Video Tackles Sexism In Surfing.

Thursday, May 18, 2017

Aussie surfer Lauren Hill's new video "Pear Shaped" takes on just about every sexist stereotype you have ever come across if you are a female surfer. From those "perfect girl on the beach holding a surfboard" instagram pages we see in our feed each day,  to surfing in a too small bikini and more, Lauren fearlessly tackles it all.

Soul Skater Sierra Prescott x Under Armour.

Wednesday, May 17, 2017

Nice to see Los Angeles based soul skater, Sierra Prescott on the Under Armour site today - check out more photos and the kick back clothes she's reping HERE

Congrats Sierra!

Ladies Skate Night At Active Ride HQ!

Monday, May 15, 2017

Get ready because there's going to be a Ladies Skate Night next week in an awesome location!


Date: Wednesday, May 24th, 2017
Time:   6:00 PM - 9:00 PM
Location: Active Ride Shop Head Quarters
12178 4th Street,  Rancho Cucamonga CA. 91730

What: Open Skate Session at the Active Park