Lacey Baker Designs A Shoe For Nike SB.

Tuesday, February 20, 2018


images via Nike SB / photosby Sam McGuire



The new Nike SB Women's Bruin High designed by Lacey Baker releases tomorrow!  It features a premium leather upper, and Lacey's visibility symbol on the heel tab (more on that below). This shoe looks pretty badass and we bet girls will be lining up to grab a pair.

"The eye symbolizes visibilty, and visibility is important for people who aren't normally seen in mainstream media."

---  Lacey Baker 

You can grab a pair of the new NIKE SB's at a skate shop near you or online HERE starting tomorrow 2/21/18





Street Angel - The Skateboarding Comic Book Heroine.

All images /art work are property of Jim Rugg 


To say we have been fans of the comic Street Angel for quite a while is putting it mildly. From the moment we were introduced to badass, skateboarding, ninja fighting, homeless, pre-teen Jesse Sanchez, AKA "Street Angel", we were hooked!

"Jesse, a.k.a. Street Angel is a rare gem in the male-dominated world of comic book characters. When you finally find a comic book hero that is female, skateboards, and kicks ass, that's when you know young girls out there now have a strong super hero to follow. STREET ANGEL shows girls that they can be anything they want to be, including someone who saves the world and fights injustices, one bad guy at a time. She also defies female stereotypes right and left, and that is pretty darn cool."

-Cindy Whitehead, founder of Girl is NOT a 4 Letter Word



The creators of Street Angel,  Jim Rugg (artist & author) & Brian Maruca (author), transport us to a world where a young girl is a world-class street skateboarder,  living on the streets, fighting ninjas and drugs, and she possesses powers that help her escape traps, scale walls, pick locks and every other cool thing we wished we could do at that age.  She has friends like Bell, Bald Eagle and Josey the dog. Her enemies include Dr. Skatenstein, The Goose, Boy Jesse and more.

The ongoing story of Jesse and her fight for justice now comes in book form! Oversized and colorful, these books are a perfect gift for any rad girl (or boy) in your life. The Girl is NOT a 4 Letter Word crew of skaters read them with a vengeance!

The latest book in the series is "Street Angel - Super Hero For A Day" - which is one of our favorites. Read the snip below to get an idea of the book's premise.

"Jesse knows the pressures of being the girl who always saves the day and she’s okay with it. It’s just who she is. But when she and her friends stumble across a powerful alien artifact - they soon realize that being a superhero isn’t all fun and games."

You can read the books in any order you choose, but we suggest starting at the beginning and working your way through the rich storylines as Jesse evolves and gathers new friends and enemies along the way.

The Street Angel series of books are available via Amazon right ----> HERE  or via the individual links to each book below.


Street Angel The Princess of Poverty
Street Angel
Street Angel Gang
Street Angel After School Kung Fu Special
Street Angel Super Hero For A Day


* Stay tuned, because we have a rad project we are doing in conjunction with Street Angel that will be launching this fall!

Lizzie Armanto In Shape Magazine This Month.

Monday, February 19, 2018



Nice to be thumbing through this months SHAPE Magazine and see Lizzie Armanto in a full page article in the "Get Fit" section! The March issue is on sale now if you want to grab a copy and support!

More Visual Goodness From Bowl-A-Rama.

Sunday, February 18, 2018

Sabre Norris
Jordyn Barratt
Hunter Long
Poppy Starr Olsen
Sabre Norris
Sabre Norris
Sabre Norris taking it all in at Bowl-A-Rama
Sabre's sister Sockie, hugging her after an amazing comp

Photos Tiffany Williams for Girl is NOT a 4 Letter Word

Well, you already know how it turned out with little Sabre Norris winning Bowl-A-Rama last night, but we thought we'd extend the awesome feeling of that comp by sharing some more pics from the finals. All the girls ripped so hard and it really brought women's skateboarding to a whole new level.

And don't worry, the Australian Bowl Riding Championships are up next, and then in New Zealand, Bowlzilla is happening the exact same weekend as Girls Combi here in the USA, and then we move on to Vert Attack in Malmo, Sweden on March 22-24. So plenty of comps to watch, and for us to cover!

Huge thanks again to Bowl-A-Rama, Kind Agency and TSE for having us cover the women's comp again this year!

Have a great President's Day weekend. xx















Bowl-A-Rama Women's Final Results & Recap..

Saturday, February 17, 2018

Sabre Norris
Poppy Starr Olsen
Jordyn Barratt
Hunter Long
Grace Cochrane

Photos Tiffany Williams for Girl is NOT a 4 Letter Word


We thought the Bowl-A-Rama qualifiers were insanely good,  but the finals were killer. These girls were in it to win. There was no holding back and the skating was fast and furious. It was one of the best women's contests we have ever seen!

Sabre Norris seemingly came out of nowhere for this contest and put together each of her runs full of back to back tricks, including huge FS airs, andrechts, switch 50/50's and of course the incredible 540 that she threw down with total ease.

Last years Bowl-A-Rama winner, Jordyn Barratt, came out swinging with a mixture of tricks including FS inverts, BS airs, crail slides, a beautiful boneless, gay twists, her signature eggplant and a FS stalefish. She's always fun to watch, and mixes it up every run.

Poppy Starr Olsen, always a crowd favorite, dropped in and executed a perfect run to set the tone. From feeble's, BS airs, Front 5-0's, Rock sliders, inverts, an alley oops with a mute grab and a gay twist, she was all about smooth style and power during her runs. She really has a nice mix of tricks  and doesn't fear just going for it!

Hunter Long had some beautiful and stylish tricks in her runs - including an eggplant, inverts, smith grinds and she even went for a 540 straight off on one of her last runs - so ballsy!! We think we will be seeing Hunter on podium more this yaer - she just keeps getting stronger and more stylish all the time.

Newcomer Grace Cochrane had some nice feeble grinds, rocksliders, and a rad decked out rock & roll, she tried a back D that we wished she had made - she was so close!  She has only been skating 3 years and is one to watch. We will definitely be seeing more of this rad young girl!




BOWL-A-RAMA WOMEN'S CONTEST RESULTS:

1st   Sabre Norris
2nd  Jordyn Barratt
3rd   Poppy Starr Olsen
4th   Garce Cochrane 
5th   Hunter Long


Women's skateboarding is progressing fast, and we like what we are seeing!

Congrats to all the girls for a great comp and thanks to Bowl-A-Rama for having us!