Jean Rusen Masters Pro Model Launch Party

Friday, February 27, 2015

If you are out near Arizona this weekend make sure you get over to Tempe Skatepark for a pre party skate session that starts the day of fun for the launch of OG Betty Team Rider Jean Rusen's new Masters Model pro deck!  What could be better than supporting a rad female skater like Jean? 

Women's skate decks are far and few in between so we are stoked that one of our favorite women now has one!

#RoleModel

Interview With Olympic Snowboarder Elena Hight.

Wednesday, February 25, 2015

 Photographer Vanessa Andrieux
Image via B4BC / Photographer Robert Staley




Some people never stop pushing boundaries, and that is an amazing quality. Elena Hight is one of those types of girls. Elena was the first female snowboarder to land a 900 in competition at age 13. That in itself is a huge milestone, but Elena isn't one to sit back looking at past achievements. She's out there setting the bar higher and higher.  In 2013 Elena went on to become the first person, male or female to land a backside alley-oop rodeo in competition. She is also a 2x Olympian, but besides her amazing achievements on the snow, we love that Elena is also giving back by helping to educate people about living a healthy, active lifestyle through her work with the non-profit Boarding For Breast Cancer.

We had a chance to catch up with Elena while we were working together on a B4BC photo shoot in Manhattan Beach, CA and 13 year old GN4LW team rider Kyra Williams and I asked her some questions for a Who's Rad interview.



Who's Rad?    Pro snowboarder Elena Hight

Sponsors:     Volcom, Repreve, Nixon, Smith, Toyota, B4BC

Age?     25

 Where is home for you?       Lake Tahoe

How long have you been snowboarding?      19 years

Do you surf or skate as well?

 I love to surf but am still a beginner


Kyra and Elena / Image via B4BC /  Photographer Robert Staley


Where do you like to surf?

My favorite place in the world to surf is at my dads house in Baja.

Can you tell us what a typical day might be like for you during your on season?

 I am early to rise, do some morning yoga and meditation, eat breakfast, snowboard, do a workout or yoga, make dinner, and fall asleep EARLY!

What is your favorite “chill” thing to do?      I love to read.

What’s your fav music of the moment?

 I like a lot of indie music at the moment.

Do you travel to other countries to get snow year round?

Yes I usually visit New Zealand in the summertime.

 Photographer Vanessa Andrieux


Where is your favorite place to go when getting snow in our off season?

 I love New Zealand. It is absolutely amazing.

Your sport is physically demanding - can you tell us what type of training you do to prepare for snow season?

I do a lot of things including yoga, pilates, strength training, running, hiking, and some biking… pretty much anything outside!

What do you do to cross train? 

I try to surf as much as possible and I have recently gotten into mountain biking.

Photographer Meg Hayward Sullivan


Do you see the benefits of that as opposed to just snowboarding as your training?

Cross training is always beneficial, because you are basically mimicking similar tendencies but in a different sport so it challenges you in a way that can be related back to a snowboard.

Do you ever do trampoline training for practicing aerial maneuvers?

Sometimes!

Were you home schooled or did you attend a regular high school?

 I was home schooled all through high school. ��

How did that work with comp & training demands?  

I started traveling to compete at a very young age, 13. So it was impossible for me to attend regular school. The rule was I had to keep A’s or I was back in school!

You also went to college while being a pro snowboarder, and got your degree – was it hard to balance both?

I also completed my degree online. It was something that took energy but it was rewarding to be able to do both.


Image via B4BC / Photographer Robert Staley

 How did you get involved with B4BC & what is important to you about being a B4BC athlete?

I got involved with B4BC through Volcom. I think that they do an amazing job of spreading awareness of living a healthy, active lifestyle which is something that I am passionate about.


Image via B4BC / Photographer Robert Staley


We heard you like to cook & your recipes are on the B4BC site – what are some of your favorite things to make?

I love to cook Thai food.


Photographer Meg Hayward Sullivan


Do you prefer competitions or free riding & filming?

I just love to snowboard, so it is nice to have a mixture of everything within my career.

You were featured in the ESPN’s 2013 Body Issue – and you looked amazing – how was that experience for you since you are usually a bit more bundled up in your sport? 

It was definitely different, but very empowering! Something that I never imagined that I would do but was extremely grateful to have done it afterward. Really crazy experience.


Image via B4BC  / Photographer: Robert Staley


Any advice for young girls who want to follow in your footsteps?

Just enjoy the ride! If you are passionate that passion will continue to shine through and help take you anywhere!


Girls in action sports that inspire YOU

Torah Bright
Jolene Van Vugt
Hana Beaman
Carissa Moore
Coco Ho


Three Things You Don't Know About Me:

1. I am left handed
2. I can’t whistle
3. I always hit snooze ��


Make sure you follow @elenahight  on Instagram, Facebook & Twitter


Last “Words of Wisdom” for young girls ?  

 GO out and have some fun!


A Little Love From Vans.

Sunday, February 22, 2015



Thanks to Vans Girls for the shout out on their Tumblr page and to my rad friend Adriana Cesar for the repost on her site iThrive.

Peggy Oki is another skater girl friend that I have total respect for, but this time it's my bestie Judi Oyama​ in the pics above. We competed with, and against each other in the pro division back in the day and are still tight today. That's what skateboarding does and I know we are both very thankful for being a part of it.

Shout out to ALL the rad skater girls out there. You rule!

Sephanie Gilmore On The Cover Of Outside Mag!

Wednesday, February 18, 2015



 Cover Photo: Morgan Maassen /  2nd photo:  Kamil Bialous - both via Outside Magazine


If you have a chance, pick up OUTSIDE MAGAZINE'S March Issue with Six time World Surfing Champion Stephanie Gilmore on the cover. First of all - so great to see a feamle action sports athlete on a major cover - that in itself is a huge deal.

Inside is a great article on "being happy" and what that means to her. In light of the random & brutal attack Stephanie went through a few years back, it is really an insightful look at how she views her life and surfing now. 




Pam Diaz. Dominican Republic Video.

Monday, February 16, 2015



We are starting Monday off right with a sweet Abec Wheels video filmed in the Dominican Republic that features badass skater Pam Diaz.  This girls shreds - she is the only girl on this skate trip and check out how she absolutely kills it on every road she bombs.  Yeah Pam!