Lacey Baker's New Interview & Why You Should Check It Out.

Friday, April 28, 2017

Image via Vogue.com / Photo Sam Nixon

Yesterday it was announced that Lacey Baker is now on Nike SB - which was huge news. Today Lacey has an interview on Vogue.com.

What we have always loved about Lacey, besides her obvious kickass skating, is her "no fear" attitude in speaking out about equality, her ability to not classify herself as any label - queer, gay, straight, etc and saying to magazines that how you look should not determine endorsement deals. Her willingness to not shy away from subjects like prize money, that make other skaters say "no comment" when asked, is the icing on the cake. She is the real deal.

There were times when Lacey chose to speak out harshly (as her critics like to say) and put large companies on blast in her interviews. People in this tight knit industry said her chances at every being sponsored by a mainstream company were ruined. Those people obviously don't know the power and strength that Lacey Baker has.

This fearless skater is paving the way for every person in skateboarding - that's right every person. And we all owe her a huge thanks for that.

Congrats Lacey!

You can read Lacey's Vogue.Com interview HERE


Lacey Baker Joins The Nike SB Team!

Thursday, April 27, 2017





And today another rad announcement. Lacey Baker is now on Nike SB! The girl rips and this is long overdue and so well deserved. Congrats to Lacey! And to Nike because they just scored an awesome team rider.


Girls Skate Jam & It's Not About Pretty Party at Kona Skatepark!





Our badass designer (and GN4LW ambassador)  Elise Crigar, had the rad idea to throw a killer event at Kona Skatepark in Jacksonville, Florida to celebrate not only the "It's Not About Pretty" book release but all things girls skateboarding.

SAVE THE DATE!   MAY 26

After the release of It's Not About Pretty, Elise was inspired to bring the book to life within the North Florida community. This event is a celebration of girls doing rad things. No matter the skill level or ability, they are coming together to celebrate the book release and the local girls that are going after what they love.

The event will take place at Kona Skatepark Friday, May 26 from 6 to 10 p.m.

Join in for a skate clinic, product toss and raffle, live murals by Nico Suave and Claire Devoe, live music by Kensley Stewart, Gold, Frankincense, and Myrhh and Byrdfree.

For more information, please email elisecrigar@yahoo.com

GN4LW x Mazda. Zoom Zoom.

Wednesday, April 26, 2017


 Photos by Brian Konoske /  Story by Nik Berg for Mazda


Girl is NOT a 4 Letter Word founder Cindy Whitehead, is featured in the new Mazda Zoom Zoom Magazine in an article about California Dreamin' and three people who are challenging the staus quo and are pushing the boundaries in their chosen sports here in Los Angeles.

Cindy, along with Linda Ly, who has been leading a movement to clean up the LA River for kayakers, and Hernan Montenegro who creates ultra light bike frames that are durable and timeless were all profiled.

Cindy rode the new Dusters California x GN4LW longboard that has artwork designed by legendary Dogtown artist Wes Humpston, and benefits the 501c3 non-profit Exposure Skate. Perfect board for this shoot in Venice!

Thanks to Mazda for being supporters of Girl is NOT a 4 Letter Word and girls skateboarding!


Lizzie Armanto "Fire" Thrasher Part is HERE!!

Monday, April 24, 2017




The part we have all been waiting for is released!  Lizzie Armanto's THRASHER part " is HERE!  Watch it on REPEAT - the girl is on FIRE!