Watch The Women's Battle At The Berrics - This Saturday PM Live!

Thursday, December 5, 2019





Women's Battle at the Berrics - The Finals Night Is Set

The Final Four are locked in, so all that’s left is to set up the bleachers, invite a few legendary guests, and get ready to make history at the first WBATB Finals Night!

Tune in on Saturday, December 7  at 7 PM PST to see the Livestream,  And watch Lacey Baker, Samarria Brevard, Candy Jacobs, and Monica Torres battle it out.

This is gonna be huge!

It's #GivingTuesday - And We Have A Big Announcement.

Tuesday, December 3, 2019







11 Perfect Holiday Gifts For The Female Skateboarder You Love.

Monday, December 2, 2019

Salt Rags Skate Decks - Quinne Flying high

Sun. Skate. Seventies - 100 Post Cards by Hugh Holland
Pro Skater, Alexis Sablone's New Shoe From Converse
Street Angel book by Jim Rugg

American Girl "Skatepark set"



Bronson Bearings x Nora Vasconcellos

Kevin The Unicorn Book
Lizzie Armanto Skate Deck by Birdhouse



Hugh Holland - Silver, Skate Seventies. Book
Nora Vasconcellos Stance Socks

Dusters x Girl is NOT a 4 Letter Word "re-issue" Cruiser ~ Photo Elise Crigar


Check out our holiday gift guide, full of rad ideas for the female skater on your gift list!

We've put together a list of 11 gifts, beginner to advanced, that any female skateboarder in your life would love to unwrap this holiday season!  All products shown above can be purchased online, so no rushing around from store to store, trying to hunt them down. Some sites are offering free shipping or discount codes as well. All products listed are things we put our trust in and have first-hand experience with.

Happy Holidays!!



1. Salt Rags Skateboards has the perfect board for your little mini shredder!  With kid-appropriate graphics and sizes for any young skater, these boards are sure to be a hit under the Christmas tree. Check out their site for the appropriate sizing for your little one!  $42.00

SaltRags.com 


2. Sun. Skate. Seventies 100 Postcards by Hugh Holland -   Skateboarding culture of the 1970s is immortalized here by photographer Hugh Holland in this ideal gift format. These 100 colorful postcards celebrate the quintessential street style of young skateboarders honing their skills on asphalt streets and empty swimming pools. With their requisite tube socks and Vans, these young outsiders are masterfully depicted against a sometimes harsh but always sunny Southern California landscape. This chunky box is sure to delight fans of vintage photography, fashion, Los Angeles, Dogtown, and skateboarding.   $19.95

Amazon


3.  Converse x Alexis Sablone dropped this beautiful creamy colored suede skate shoe earlier this year and our founder, Cindy Whitehead, has been wearing it non-stop. Super comfy and looks chic on and off your board.  This shoe comes in women's sizes 6.5-10  $74.95

Zumiez


4.  Street Angel Graphic Novel - Artist Jim Rugg has done it again! Jesse "Street Angel" Sanchez is a homeless ninja girl on a skateboard! In-between kicking ass and taking sandwiches - she fights bullies, street gangs, ninjas, the man, cocky superheroes, hunger, and the ninja industrial complex. She also rescues a stray dog, makes weird new friends, and saves Christmas!?! This collection includes all of Street Angel's Image Comics adventures plus a couple of extra stories and behind-the-scenes materials.

Did you notice that STREET ANGEL is rocking our GN4LW Skull tee? yeah!!   $19.99

Amazon


5. American Girl "Skate Park Set" Snow Day? Skatepark rained out? Here's the perfect place for her dolls to “catch some air”! This 22-piece set includes -  A skate ramp with a built-in doghouse and a flip-up workbench for working on the board. A customizable skateboard. Four coral wheels and four green wheels that can be interchanged. Two coral trucks and two silver trucks that attach to the underside of the board. A teal helmet and matching elbow pads and knee pads. A grind rail for practicing tricks. Pretend skate wax to help the board slide on the rail. A sticker sheet for decorating the ramp and skateboard.     $100.00

American Girl


6. Bronson G3 Nora Bearings -in that awesome color purple that Nora loves these bearings make a great gift for any Nora fan. Great as a stocking stuffer too! They are even on sale right now!  $26.99

Skate Warehouse


7.  Kevin the Unicorn Book -  This fun kids book is written and illustrated by our rad friend  Jessika von Innerebner!  Everyone knows that unicorns are perfect. They are glamorous and glittery, and their smiles make rainbows appear! But Kevin is having a less-than-perfect day. First, he wakes up on the wrong side of the bed ...on the floor. Then he discovers that his mane is so wild that even his Super-Perfect-Hair-Day-Spray can't tame it. And the day just gets worse from there. Kevin does his best to keep his outlook sunny, but it's hard to keep smiling when everything goes horribly wrong!  

We also want to mention that one of the unicorns wears a GN4LW hat and rides a skateboard in this adventure - which we LOVE!      $17.63 hardcover or $10.99 for Kindle version

Amazon


8. Lizzie Armanto Pro Model by Birdhouse - This professional-quality Birdhouse Skateboards Lizzie Armanto Cat Skateboard Deck measures 8" wide x 31.875" long and is ideal for every skill level, from beginner to pro. Birdhouse Skateboards Lizzie Armanto Cat Skateboard Deck is a totally versatile skateboard deck that's perfect for street, pool, park, and vert. It's rock-solid with tons of pop and ready for a staircase near you. Comes pre-drilled and ready to set up.   $60.00

Birdhouse


9. Silver. Skate. Seventies. Book by Hugh Holland -  From 1974-1978 Holland captured it all, from his bird's eye view - sometimes in a van traveling with skaters, othertimes perched nearby as they carved up a backyard pool, ditch or skatepark.  It's interesting to point out, that these black and white images were taken in the very beginning, prior to his color work, when Holland was experimenting with photography techniques and capturing skateboarders as they too were trying out new terrain and creating a free flowing style that captivated the world. The stunning images show girls today how it was when skateboarding was in its infancy.  $37.67

Amazon


10.  Nora Vasconcellos Socks by Stance any female skater in your life would love these rad socks with Nora's artwork on them. Super cushy for skating and they never slip down.  And who isn't a fan of Nora?  $19.95

Amazon


11.  Dusters x Girl is NOT a 4 Letter Word "re-issue" Cruiser - just came out in time for the holidays. It rides like a dream and the graphics were done by GN4LW founder, Cindy Whitehead. This is the same cruiser board that Dusters x GN4LW did back in 2013 and it sold out fast - the new "re-issue" has updated features - check out the pink grip-tape!  $119.99 + FREE Shipping

Skate Warehouse



Premier Of The Badass Dusters x GN4LW Baldy Pipe Skate Video!

Wednesday, November 27, 2019

Janthavy Norton ~  Photo Elise Crigar

  
Watch the Video - Shot at Baldy Pipe!


After seven years together, Dusters California and Girl is NOT a 4 Letter Word are celebrating the success of their long term collaboration with a re-issue of their first cruiser skateboard with the bold message and graphics that let girls know that there is definitely a place in skateboarding for them.

Keeping with their long-standing tradition of making sure girls know that it’s a revolution of equality, empowerment, and exposure, Girl is NOT a 4 Letter Word worked with an all-female creative team to come up with the concept, images, video, and music for the launch of this new cruiser board.


  
“Having a female creative team on project just felt right,” said Cindy Whitehead, OG pro skateboarder, and founder of Girl is NOT a 4 Letter Word. “We are always encouraging girls to create their own skate media, and we felt this would be the perfect time to work with creative director and photographer Elise Crigar , cinematographer, Madeline Northway and the all-female band, the Anti-Queens to put together something really special.”

Traveling to the iconic ‘70’s skate spot Mt. Baldy outside of Los Angeles, with Arizona skater Janthavy Norton, wasn’t without its challenges, from rain that seemingly came out of nowhere to dense fog that made filming stop at some points, it was definitely a true skate trip in every sense. But in the end the sun broke through, the ground dried up and the day couldn’t have been anymore epic.

The Dusters x GN4LW Re-Issue Cruiser has Cindy’s original artwork and lettering done in neon and metallic ink, and for this new version, the grip tape was changed to bright pink with a black skull. Gold Tensor 6.0’ trucks, and iridescent pink 62mm x 51 mm 83A wheels with a skull embedded in them finish off the look.

This is one in a long line of Dusters and GN4LW collaborations that give back to girls in skateboarding. Currently, proceeds go into a micro-grant program that helps girls with travel, creating media and more. The board is also part of Dwindle’s “regrowth” program with the National Forest Foundation, for every tree they harvest they plant two.

The Dusters California “GN4LW Re-Issue” is now available at surf and skate stores across the country and abroad.


Buy the Dusters x GN4LW Cruiser


Thank You Supply

Skate Warehouse

So Cal Skate Shop

Surf Dome  

Board Paradise

Santa Cruz Board Room

Pro Skateboard Shop


Pavement Store - New Zealand

Board Hub - South Africa

Numero 4 Skate Shop  - France

Cruisin City - France

HER. A Longboard Film Denouncing Violence Against Women.




November 25, was International Day for the Elimination of Violence Against Women.

Longboarder and filmer, Achel Machin, decided to create this powerful video to illustrate an important point. Violence against women is much more common than you imagine.

According to the WHO, 1 woman out of 3 has experienced physical and/or sexual violence in their lifetime.  

And that excludes more insidious forms of violence such as gender discrimination or social expectations about how women should look and act.

"I believe that sometimes we turn a blind eye to this because it is easier to hang on to a stereotype than to accept a hard and scary reality. So today, I want to speak up to say that we have to stop pretending this problem doesn’t exist and talk about it." 

 ~ Achel Machin


Rider : Giulia Alfeo
Music : Zbigniew Preisner - Lacrimosa