The girls from the Skate Kitchen In Another Rad Video.

Sunday, January 21, 2018




More on the girls from The Skate Kitchen. The_ONES and Paper Magazine recently went to an NYC skate park with the girls of Skate Kitchen, to hear all about how they got started, where their skate crew name orginated.

Female Pro Skater Gets Her Own Signature Wheel!

Saturday, January 20, 2018




All images via Bones 

This year is off to a great start! It has just been announced that Lizzie Armanto is getting her own signature wheel from Bones, and it's rad!

The new Lizzie Armanto,  SPF (*Skatepark formula), "Blue China" wheels drop February 1st, and are 84B durometer, shape is P5 and come in either 56mm or 58mm.

They retail for $36.00 for a 4 pack and you can order them HERE 

* Skatepark Formula™ (SPF) is very high quality urethane specifically formulated to resist flatspotting on slick or smooth surfaces while maintaining a higher rebound for a quicker response and a faster roll.

Skatepark Formula™ has a high resistance to abrasion while not compromising hardness and slide ability. Simply put… Skatepark Formula wheels grip better on slick surfaces, are almost impossible to flatspot, and are the fastest, longest lasting wheel on the market today.

As always, we encourage you to support female skaters by buying brands they endorse, ride for or have pro models with.

Come Join our GIRL POWER Launch Party at The Odells This Saturday!

Thursday, January 18, 2018







If you can't make it to the event, but would like to purchase a GIRL POWER cruiser board (limited supply) - please contact The Odells Shop  directly at 323-741-0039


Event Info

Saturday, January 20, 2018  /  12 noon - 5 PM

THE ODELLS SHOP
3906 Sunset Blvd
Los Angeles, CA

See you there!


Huge thanks to The Odells Shop & their team, Dusters California, Lybations Cocktails, Nica Craft Beer, POP Outdoor Media Company and Black Cat LA - as well as our rad female skaters, Arianna Carmona, Elise Crigar and Quinne Daniels for making this launch party so awesome !




Skateboarder Minna Stess Shines In These New Lego Commercials!

Wednesday, January 17, 2018









We are so stoked to see Girl is NOT a 4 Letter Word team rider, Minna Stess, starring in these new Lego Ninjago commercials. These are only three of the spots Minna worked on, so kepyour eyes on your TV screen for more!

Congrats Minna!

What Makes A Man - A Different Way Of Thinking.

Tuesday, January 16, 2018

 Jamie  - one of the women interviewed in "What Makes A Man"





all photos and materials via What Makes a Man


We are so impressed with this project by Aaron Beetwor,"What Makes A Man",  but we realized that we were at a loss to try and explain it any better than Aaron does on his  Kickstarter campaign so we thought we'd share his words here, and we encourage you to jump over to his Kickstarter page HERE and check out the rest.

It's an amazing project about understanding, inclusion, thoughts, roles, listening and so much more. Of course what orginally caught our eye was Jamie (pictured above) who is a female skateboarder. Her thoughts on gender, society, & the skateboard scene drew us in, but as we moved onto reading the other women's interviews, we realized this is something we should all be discussing on every level.

Here is what Aaron has to say about his project "What Makes A Man"

Thanks to social media campaigns like #metoo, it has become all the more clear what role silence plays in the perpetuation of violence and oppression. While online platforms have helped shed light on the ceaseless violence enacted on women, they are also responsible for the echo chambers which prevent us from encountering perspectives other than our own.

What Makes A Man is a different approach to social media. It is a reimagining of both its structure and the role it plays in the global conversation around gender. It is a step away from reactionary online discourse and a step towards questioning and listening—not just for failures but also for stories which are the exception to the rule, stories which can help us imagine another way of being.

Volume 01 of What Makes A Man features a collection of statements culled from conversations with ten women. Each contributor receives a list of questions in advance of the discussion and is invited to speak on any that are relevant to their experience.


Aaron Breetwor is a writer, photographer, designer, and self-publisher. He combines these communication practices to produce pieces of “social media”—magazines, books, and posters that take into account the lessons and limitations of the Internet, and utilize physicality (and hand-to-hand exchange) as a central element of their reading experience. Aaron is also the editor of Downgrade, an ad-free, slow journalism magazine focused on the global community of downhill skateboarders, published irregularly. You can call me Daisy.

You can check out the project and donate on Kickstarter right HERE